Google Analytics is a great tool for several activities ranging from measuring your product performance to checking your ROI and monitoring your social media channel performance. You can track the performance of your software product in its intricate detail, check the activity in your websites and learn about your audience.

Key Features

• Understand your site and app users to better evaluate the performance of your content and products
• Access Google’s proprietary audience data and machine learning capabilities to help get the most out of your data
• Process and share massive amounts of data quickly with an easy-to-use interface combined with shareable reports.
• Free for small or medium-sized business

Check out this video to learn about the first steps in Google Analytics: