Anzisha Prize fellow anzishaprize.org/fellows/ifrah-…
Ye! entrepreneur of the year Kenya Passionate about Women empowerment and youth entrepreneurship
Empowers women from marginalized communities financially
Supermom taps into this network of unemployed and marginalized women and through basic financial training turns them into a sales force that distributes fast moving consumer goods within their communities. The business model is a win win as it enables companies to now close that last mile distribution gap and access these bottom of the pyramid customers in marginalized areas and the best part is this women are now able to earn a living and raise their families.