Do your business activities create positive social and environmental impact? If you have clicked on this course, they most likely do. But are you credibly measuring, managing and demonstrating this positive change? And are you communicating your impact to your clients and investors? This course will introduce you to the best practices in measuring your social impact, including by creating an impact value chain. We will assist you in devising your own 3-step Impact Management Plan, enabling you to assess your progress towards impact-related Key Performance Indicators (KPIs). Once this course is completed, you will have taken the necessary steps towards fully capturing all aspects of your business's social impact and a path forward to ensure your continued improvement.
This course introduces a variety of topics related to digital goods (also known as “DG”), their characteristics and their implications for a company’s marketing strategy. It begins with an introduction of digital goods, with a focus on the context in which they operate and their practical consequences for exporting companies. It then moves on to a narrower discussion of the opportunities afforded by the Internet for internationalization, before concluding with a series of short videos elaborating on practical tools and techniques to support digital internationalization.enroll now
This course introduces the most important aspects of international markets, as well as the aspects of export readiness for small enterprises. It identifies the key attributes of export-ready enterprises, including the particular skills and resources required to export successfully.enroll now