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An interesting take on market penetration and market share and how these traditional metrics might be part of the problem for incumbents missing out on opportunities. Think about Kodak, Yahoo, and Friendster. It doesn't paint the whole picture but gives some things to think about.
"Transaction data tells you what people bought, not what they want — and sales are not the same as demand."
"Category creators are changing the world — and our metrics need to keep up."
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"The more you try to sell, the less your client wants to buy."
https://medium.com/@chinotanatilano/the-paradox-of-sales-c30ea107bfd0
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Sam Ribanni
Thanks for the share! You wrote this? Thats excellent, keep up the good work.
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Christina Romero
Will check it out. Thank you.
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Chinô Atilano
TimeFree Innovations, Inc.
Hi Sam. Yes, I wrote it. Feel free to share it.
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Chinô Atilano
TimeFree Innovations, Inc.
Hi Christina. Feel free to share it. Thanks.
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Ye! Community
Ye! Community
Thanks for sharing!
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Suzy Malebogo
Great share! Thanks. I know a lot of people in Botswana struggle with this problem. I will share this post on Facebook also.
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